Performance-based creator marketing
Scale creator content without scaling your workload.
Set your budget and CPM. NxtVybe gets the campaign in front of creators, manages the workflow, verifies performance, and handles payouts.
Run it yourself or let NxtVybe manage it.
Your campaign
Budget
$5,000
CPM
$2.00
Creators
24 active
Verified performance
1,842,600
verified views
Campaign spend
$3,685.20
paid on verified performance
For Brands
Run creator campaigns with one simple budget.
Creator marketing shouldn't require a big agency, a full-time marketing team, or dozens of spreadsheets. NxtVybe gives founders, growing brands, and apps a simpler way to launch creator campaigns—with the flexibility to manage it yourself or have NxtVybe handle the workflow.
One simple way to launch
Set your budget. Set your CPM. Launch your campaign.
NxtVybe brings creator sourcing, campaign management, content review, performance verification, and payouts together in one place.
- Built for founders, growing brands, and lean teams
- Self-serve or fully managed by NxtVybe
- U.S.-based creators for short-form campaigns across TikTok, Instagram, Facebook, and YouTube
- AI-powered trend intelligence to help inform your playbooks
- Track views, clicks, engagement, and attribution in your brand dashboard
- One campaign budget with performance-based creator payouts
TikTok • Instagram • Facebook • YouTube • Managed by NxtVybe
How the campaign flows
Your product
Goals, budget, platforms, content requirements
NxtVybe
Campaign built, creators activated, workflow managed
Creators
Approved creators produce short-form content
Content + performance
Content delivered, performance tracked, payouts handled
The problem
Creator marketing shouldn’t become another full-time job.
Launching a campaign is easy. Managing everything that comes after isn't. Creator sourcing, briefs, submissions, approvals, performance tracking, and payouts can quickly take over your team's time.
Finding the right creators
Finding creators who fit your product, audience, and campaign takes time.
Running the campaign
Briefs, submissions, deadlines, approvals, and communication can quickly become scattered.
Growing without adding work
Scaling from a few creators to a larger campaign shouldn't mean more spreadsheets and manual coordination.
You focus on growth. NxtVybe handles the campaign.
How it works
From your goal to measurable creator results.
- 01
Set your goal
Tell NxtVybe what you're trying to accomplish and define your campaign requirements.
- 02
Set your budget
Choose your campaign budget and CPM. Your budget sets the maximum you can spend.
- 03
Launch your campaign
Publish your campaign to approved creators who match the opportunity.
- 04
Creators claim the opportunity
Creators apply based on the campaign, playbook, and audience fit.
- 05
Creators create and post
Approved creators produce native short-form content that follows your campaign requirements.
- 06
NxtVybe tracks performance
Views and campaign activity are tracked through NxtVybe where supported.
- 07
Pay for verified performance
Creator earnings are based on verified campaign performance.
- 08
Scale what works
Use campaign results to identify stronger creators, content, and opportunities for your next campaign.
You set the goal. NxtVybe turns it into a creator campaign.
Creator scale
Give your campaign more chances to win.
Instead of relying on one creator to carry the campaign, NxtVybe lets you test your message across multiple creators, audiences, and creative angles—so you can see what actually resonates and scale what works.
- One campaign
- Multiple creators
- Multiple creative angles
- More content
- Learn what works
Why Nxt Vybe
The creators are only part of the job. We handle everything around them.
NxtVybe takes the operational work out of creator campaigns so your team can focus on your product, your customers, and your growth.
01 — FIND
Get the right creators without hunting for them.
Approved creators are matched to your campaign based on audience, niche, platform, and content fit.
02 — RUN
Keep the campaign in one place.
Playbooks, creator participation, submissions, approvals, and campaign communication stay organized through NxtVybe.
03 — MEASURE
See what actually happened.
Track verified views, engagement, clicks, and attribution so you can understand which content and creators are performing.
04 — SCALE
Do more of what works.
Use campaign results to identify stronger creators and creative angles for your next campaign.
You don't need another tool to manage. You need a simpler way to run creator marketing.
Pricing
One campaign budget. No monthly fees.
Set your campaign budget and CPM, then launch your campaign. Your spend is tied to verified performance and stays within the budget you set—without subscriptions, monthly fees, or complicated pricing tiers.
Example campaign
$2,500
total campaign budget
- CPM$2.50 / 1,000 verified views
- Potential verified views1,000,000 views
- Maximum spend$2,500
What it means
Set your budget. Set your CPM. Launch your campaign.
- Your campaign budget sets your maximum spend.
- Your CPM sets the rate for verified performance.
- Creator performance is verified before payouts.
- Campaign spending stays within your budget.
SIMPLE CAMPAIGN PRICING
Set your budget. Set your CPM. Pay for verified views.
CAMPAIGN BUDGET
$5,000
Your maximum campaign spend
YOUR CPM
$2.00
Per 1,000 verified views
POTENTIAL VERIFIED VIEWS
Up to 2.5M
Based on your budget and CPM
No subscription. No upfront platform fee. Just your campaign.
Included with your brand account
6 AI Actions every month.
Every brand account includes 6 AI Actions each month at no additional cost. Use them to explore trends and generate creator-ready ideas, hooks, and scripts for your playbooks.
Need more? Additional AI Actions can be purchased whenever you need them.
AI Trend Intelligence
Don't just find trends. Put them to work.
NxtVybe helps brands discover emerging trends, content formats, hooks, and audience conversations—then turn those insights into creator-ready ideas and playbooks for their next campaign.
- Spot emerging trends before they become saturated
- See the hooks, formats, and conversations driving attention
- Turn trend insights into actionable campaign ideas
- Create playbooks that creators can actually bring to life
The model
A creator platform when you want control. A managed campaign when you want help.
NxtVybe gives founders and growing brands a simpler middle ground: use the platform yourself, or let NxtVybe handle the creator operation.
Self-serve
Build it. Launch it.
Create your own campaigns and playbooks, then open them to our approved network of creators across NxtVybe. Manage everything from your dashboard and track performance in one place.
Managed
You set the goal. We handle the setup.
Create your campaign, and NxtVybe builds the playbooks and finds creators. Choose open access or invite-only participation while tracking everything from your dashboard.
NxtVybe
More than one way to launch.
Build and run campaigns yourself, or bring in NxtVybe for hands-on support with playbooks and creator sourcing..
Campaign performance
Know what your campaign is actually producing.
NxtVybe connects creator activity to measurable campaign performance, so you can see which content is getting attention, which creators are performing, and what is worth scaling.
- 01 — Verified views
- See the views generated by eligible creator posts.
- 02 — Engagement
- Understand how audiences respond to the content.
- 03 — Clicks & attribution
- Track traffic and conversion activity when campaign tracking is available.
- 04 — Creator performance
- Compare creators and identify who is worth working with again.
- Creator A12.4K views · 4.8% engagement · 186 clicks
- Creator B8.7K views · 6.1% engagement · 241 clicks
- Creator C21.3K views · 3.9% engagement · 312 clicks
See what's working. Decide what to scale.
Illustrative example — not campaign results.
Who it’s for
Built for founders and growing brands that need creator marketing to work harder.
- 01Lean marketing teamsRun creator campaigns without adding another person to your team.
- 02App & software brandsCreate native content that helps your product get discovered, understood, and tried.
- 03Emerging brandsTest multiple creators and creative angles before putting more budget behind what works.
- 04Brands that want flexibilityRun campaigns yourself or have NxtVybe handle the creator workflow.
- 05Brands ready to scaleTurn successful creator campaigns into a repeatable growth channel.
Learn before you launch
New to creator marketing?
Learn how to hire UGC creators, build a campaign, choose the right creators, and create short-form content that works for your brand.
Frequently asked questions
Do I pay a monthly platform fee?
No. NxtVybe does not charge a monthly subscription or platform access fee. You fund your campaign and pay according to its performance-based campaign structure.
How does campaign pricing work?
You set your campaign budget and CPM. Creator earnings are based on verified campaign performance, and NxtVybe’s platform fee is built into the campaign pricing structure.
How does my campaign budget work?
Your campaign budget is the maximum amount allocated to the campaign. Campaign spend accrues as eligible performance is verified and stops when the funded budget is reached unless you add more funds.
Are there different pricing tiers?
No. NxtVybe does not use monthly pricing tiers or subscription plans. Each campaign is funded based on the budget and CPM you choose.
Who are the creators?
NxtVybe works with approved creators, with a focus on U.S.-based creators and creators who match the needs of each campaign.
How are creators selected for my campaign?
Creators are matched based on factors such as audience, niche, platform, content style, and campaign requirements.
Can I choose which creators participate?
Yes. Brands can review creator participation through the campaign workflow, with NxtVybe helping manage the creator side of the campaign.
What is a Playbook?
A Playbook gives creators the creative direction they need for a campaign, including the message, content requirements, and other guidance for creating content that fits the brand.
What type of content can creators make?
Campaigns can include short-form videos, photos, product-focused content, social posts, and other content formats depending on the campaign requirements.
Do I own the content?
Content ownership and usage rights depend on the terms of the individual campaign. The applicable rights should be defined in the campaign requirements.
What platforms can campaigns run on?
Campaigns can be designed for supported short-form platforms including TikTok, Instagram Reels, Facebook, and YouTube Shorts, depending on the campaign.
How are views and performance verified?
NxtVybe tracks eligible creator posts and verifies available performance data before applying it to campaign results and creator payouts.
Can I track clicks, engagement, and attribution?
Yes. NxtVybe provides campaign performance visibility for supported tracking, including views, engagement, clicks, and attribution data available through the campaign.
How does creator payment work?
Creator compensation is determined by the campaign’s compensation structure. For performance-based campaigns, creator earnings are calculated from verified campaign performance according to the campaign’s CPM and applicable limits.
Can I run campaigns myself or have NxtVybe manage them?
Yes. Brands can use NxtVybe to run campaigns themselves or work with NxtVybe to manage the creator workflow.
How do I get started?
Create your brand account, set up your campaign, define your goals and requirements, and launch when you're ready. NxtVybe can support the creator side of the campaign throughout the process.